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Driving School Success Blog

In this area we are going to keep you up to date with plans and developments within this website as well as also keep you up to date with interesting pieces of news.

Wednesday, Feb 10, 2010
Launch Day of Driving Test Nerves...
By Martin Caswell ADI
Wednesday, Feb 10, 2010 08:10

Well the day has finally come at last...

Today is the launch of our Driving Test Nerves series of CDs to help nervous drivers to calm their nerves and pass their driving test. You can read more about it HERE

I am busy today talking with the media and sending out Press Releases as well as contacting all my driving instructor and Driving School owner colleagues. It is all rather exciting, if not quite manic.

Now keep an eye on your email box as you will be receiving an email from me on how you can obtain these CDs at a special discount so that you can sell them on to your pupils, making a modest profit along the way. Your pupils will be so grateful to you for bringing these CDs to their attention, and in turn this will enhance the reputation of your Driving School business.

I have tested the CDs on my own pupils and without exception they have all passed at their very next attempt. Some of thos pupils had already taken and failed their driving test at least once or twice before. 

Not only did they pass their driving test, but also went into their driving test so much more confident, relaxed and very calm. It was amazing to witness the difference in each pupil.

Take a look at the website www.DrivingTest-Nerves.co.uk 

Until next time...

Kind Regards

Martin  

Permalink

Friday, Feb 05, 2010
Revealed At Last...
By Martin Caswell
Friday, Feb 05, 2010 06:42

Well at last the project is ready.

We have created a series of hypnotherapy CDs for those pupils who suffer with driving test nerves.

I had an idea for this after receiving a mailshot out of the blue from a local hypnotherapist who was targeting local driving schools to see if she could offer their pupils any help in passing their driving test.

I called her and arranged a meeting with her. We discussed her methods and I gave her details on the driving test procedures to help her tailor her sessions to be more helpful to these clients. I asked her if she was interested in making any recordings, but she just wasn't interested.

I also asked her how many instructors had got back to her. The answer.....none, except for me.

This really got me thinking, and wondering whether it would be a good idea to create something to help nervous pupils. But my problem was, how do I find a hypnotherapist? 

Then out of the blue a friend of mine who I haven't seen for about 10 years contacted me out of the blue. He used to be an ADI, gave it up for a few years, became an examiner for about 2 years, then became a social worker. He told me that in the meantime he had trained as a hypnotherapist. GREAT! Not only was he a fully qualified hypnotherapist, but he was an ex ADI and an ex Examiner. I put my idea to him and arranged to meet up after my 2-week holiday which I was leaving for the next day....how inconvenient.

We met up at his local pub and he was very keen. We arranged for him to come up with a sample script. He did this and the script was really good. But unfortunately he decided to back out as he thought that it wouldn't work as there was quite a few other hypnotherapy CDs already on the market.

I then had to find another hypnotherpist. Luckily as I was registered on Twitter I noticed that one of the people who decided to 'follow' me was a fully qualified hypnotherpaist. I contacted him and arranged to meet up with him. He was very keen. To cut a long story short, we drafted up a load of scripts and went to the Nick James studios and recorded 10 CDs.

You can see the results of the last 5 months works here www.DrivingTest-Nerves.co.uk

We are launching it officially on Monday 8th February 2010.

We would pleased to receive your comments.

Until next time...

Kind Regards

Martin 

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